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A decade ago, ecommerce site promotion was a very easy and simple process. All that you were required to do was insert a line of code referred to as Meta Tag on your site home page header section and then sent it to freely available search engines or directories and you were listed. Now a decade later web site promotion has grown to a very sophisticated and time demanding project; it's actually a full department in the web development industry. We now have a new specialty called search engine consultants responsible for web site promotion.

In the list below are listed a number of techniques you can employ to improve your site visibility in search engines. By properly applying these techniques, you improve the chances of your clients locating you.

* Establish a strong, solid business foundation. Design a business plan, marketing plan, ideal client profile and 30-second elevator speech.

* Consistency is key therefore brand your company. Use the same colors, logo, motto, etc. everywhere on your business web site!

* Make your business web site trustable.

* Design policies that build trust: customer service, code of ethics and newsletter privacy policy.

* Ask your web master to name each of your pages using a keyword you have supplied them with.

* Provide added values on your business web site that make sense to your business and ideal client such as affiliate programs, books, and recommended links to web sites.

* If you have pages on your business web site that you update monthly (like an articles page or recommended links page) say so on the page.

* On large business web sites, create a “What's New Page” or even better, ask your web designer to design a “Site Map” for your visitors.

* search engines do not find your site unless you submit your site's information to them. Below are four ways to submit your Web site to search engines:

a. It is recommended that you submit to search engines individually (this is also the way I do it and it works great, but is time consuming)!

b. Since some people prefer to use a free service to submit their sites to search engines, I recommend that they open a free e-mail address to use when you do “anything” for free on the World Wide Web.

c. Hire a search engine Optimization Expert to handle your search engine submissions.

* Find easy and secure ways for your clients to pay you. A shopping cart and a secure way to accept checks and/or credit cards work very well.

* Provide monthly chats or bulletin boards (forums) to build relationships and community.

* Conduct periodic contests and announce the winners on your site.

* Write articles, post them to your business Web site, and submit them to article banks.

* Design some quizzes or surveys. Statistics show that visitors love quizzes and assessment tools.

* Teach classes or speak to groups about subjects relating to your products.

* If this list of web site promotion ideas seems overwhelming, visit your favorite search engine to conduct a search for search engine Optimizers and Consultants or ask others who they use and would recommend.