Choosing the right colour to offset your web design
You’ve just
finished writing the content for your webpage. Your choice of words are amazing?your
imagery beautiful? all you have got left to do is add colour to the background
and graphic design. Sounds simple, but colour can have a profound impact upon
the success of your webpage. If you pick the wrong colours it can deter your
customers away to another website.
This is
easy to rectify. All you need to ask yourself is: what impressions do you want
to give?
- Modern: use clean bright
colours such as blue and yellow - Welcoming or cosy: adopt
oranges, yellows and greens - Corporate: keep your colours
clean. Keep to a mixture of blues,
greys/grays and white - Fun: if your site is aimed at
kids include the primary colours of red, blue and yellow.
These are
just to name a few of your possible choices.
For many of
us, our website cannot be placed under one classification. We build them using
a mixture of themes to broaden their appeal.
To overcome
this obstacle, by acquiring a general knowledge and understanding of colour
psychology you can make a real difference to your website.
Colour
Positive symbolism
Negative symbolism
Red
Passion,
love, heat, danger
Too much
can be seen as aggressive and bloody. Red can also create issues for
Colour-blind sufferers
Pink
Femininity
and youth
Naivety
and weakness
Orange
Vibrant,
warm and autumnal
Attention
seeking
Yellow
Sunshine,
happiness, growth and newness
Dishonesty,
cowardice, betrayal and illness
Green
Nature,
life, growth, good luck, youth, spring
Jealousy,
envy and misfortune
- Similar
to red, colour-blindness sufferers swap the 2 shades around
Blue
Calm,
peaceful, water, harmony, trust, confidence, loyalty; gives energy
Sadness,
coldness, depression
Purple
Royalty,
spirituality, passion and love
Cruelty,
arrogance and mourning
Brown
Neutral,
earthy, outdoors and warm
Dirty and
dull
Grey
Can be
modern, intelligent, solid and clean
Old age,
sadness, boring and dull
White
Cleanliness,
innocence, space, purity, simplicity, peace, snow and goodness
Death (in
Eastern cultures), cold and sterile
Black
Power,
elegance, magic, mystery, night, sophistication and solid
Death,
witches, fear, evil, anonymity, unhappiness, sadness, remorse, anger and
mourning
Colour combinations
Certain
colours will work better within your graphic design than others. You just need
to experiment. To give you a helping hand, try incorporating these colours into
your web design and layout:
Using the
right colour scheme can make a real difference to the perception of your web
design, but it is easy to resolve. By following these few simple tips - you can
increase the number of visitors to your website and get the conversions you
want.
For more complicated professional designs, Web
design agency and digital media firms can help you translate your ideas , product or
company onto the internet fast and effectively
About the author
Frank
Woodford has been a copywriter for many years gaining valuable experience in
the market. Currently he working
alongside a digital media firms and web design agency.
Tags: bloody red, bright colours, choice of words, coldness, colour blindness, colour psychology, cowardice, dishonesty, femininity, general knowledge, green nature, naivety, nature life, primary colours, profound impact, red colour, sunshine happiness, yellow sunshine, yellows, youth spring
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