Creative: I’m not festooning my marketing copy with registration symbols! And using the mark as an adjective just sounds weird!
Trademark Attorney: Aacck! Think zipper, escalator, aspirin, dumpster, yo-yo, pilates, pogo stick, granola…
Seasonal advertising can help you increase your bottom line by appealing to people’s sense of timeliness. By tailoring your advertising and promotional campaigns to the weather and the season, you’re aligning your company in the same time frame as your customers, and referencing what’s currently happening in their lives. If you’re giving out t-shirts in the middle of winter, people are far less likely to be impressed with your offerings. Instead, think seasonal when you’re designing your advertising promotions and choose season-appropriate promotional items.
