The Broadcast Ad Model Is Broken. Now What?
The real problem is a total lack of understanding as to what
communication really is plus the fact that the entire marketing
community is still confounded by ROI and accountability. We are all
searching for answers and coming up with solutions. The answer has been
available to them for years…the sad fact is that they have chosen to
ignore it whilst they pursued creativity. You cannot then expect the
consciousness that created the problem to then solve it!
