Private Practice Tip - 7 Ways To Make Your Website Stand Out And Distinguish Your Private Practice
Private practice websites are typically boring! People talk about themselves and what they like to do.
Follow these 7 tips and you are sure to stand out from your peers, colleagues, and competition.
Tip #1 - Pictures
Put up a picture. Put up pictures of yourself, your office, and your waiting area (if applicable). The bottom line is make your website more than just text.
Tip #2 - Audio
Instead of “reading” a welcome, give your prospective patient the chance to hear a personalized welcome message from you. Not only is comforting to hear a personalized message, but it also builds trust before they walk in the door.
Tip #3 - Video
That’s right! Put up a small video clip. It’s great if you can capture some aspect of you giving a talk or interacting with your prospect, but not everyone is comfortable with that. Try something else. Be creative. Maybe have a video that relates to your services.
Tip #4 - Forms
Make the most commonly used forms available online for download. Now your patient / prospective patient can print and complete these documents ahead of time. This is really great if your patients need to speed up the “release form” process.
Tip #5 - Checklists
Along with standard forms, have some checklists and other materials for your patients to download and fill out. People love information and anything you can do to facilitate their questions and need for solutions will only help you build your private practice.
Tip #6 - Stories
Perhaps you can share stories or other related narratives about the particular illnesses / problems you specialize in treating. People want to feel connected and hear how other people have managed or struggled with the same problems.
Tip #7 - Additional Information
If you have really planned and distinguished your expertise, then this is a great opportunity to share that with your patients. Provide your own information brochures, documents, and various other tidbits of information that make you who you are.
If you can get your clients interacting with your website, before they even step in the door, you are well on your way to establishing a thriving private practice.
Having a website is just one resource you should be utilzing to build your private practice. Come check out the other options available to you in private practice at http://www.clinicalpracticeinnovations.com
You are also invited to sign up for a complimentary newsletter and free mini-course on the 7 most common myths mental health professionals believe about their practice.
Tags: private practice, psychologist, psychology, psychotherapy, rory f stern, social worker
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